Copywriting by Don Wallace

Promotional Copy for Web Design Studio

I developed a series of pages for web development vendor Cogeian's new corporate web site.

The new materials showcase specific strengths of Cogeian and provide some case studies of successful engagements with their own customers.

The key challenge of developing new promotional materials for Cogeian was to translate their unique strengths in analysis and design into persuasive customer benefits, and also to differentiate Cogeian's design and analysis driven approach from their competition.

• "Application Development" Promo Page
• "Why Cogeian for Your Project" Page
• Web Development Promo Page

Copy for Java Enterprise Application Development Company

I developed copy for a consultancy, Innovatics, Inc. of Toronto, Ontario, Canada, to be used as an online brochure. The resulting copy is at http://www.innovatics.net.

Highlights of this project include:

• The Real Story on Reengineering
• Case Histories of past Innovatics projects
• Services Provided page that explains Innovatic's core competencies and which reveals their client-centered approach to projects.

Your "Real story on Re-engineering" page is a real gem and could be potentially be a real "deal maker" under the right circumstances...Thank you very much for the superb work on this project!

- Owner, Innovatics, Inc.

Specialty Consultant in Geophysics Related Software

I revised and created new copy for Granber Solutions, a consulting practice providing software solutions and data services for geological exploration.

The web site is at http://www.granber.com.

This project far exceeded my expectations on many levels! ... (Don's) interview process really helped me identify where I wanted to be with my business and the direction I wanted to go. Once Don helped focus my business message, he delivered outstanding new website copy that reflects the message I wanted to convey to my potential clients.

I know this new site content is really going to pay huge dividends in the future. I plan on using Don on future projects and I would highly recommend him for any commercial writing projects.

- Paul Morrison, Granber Solutions

Construction Business Web Site Presence

I developed a web site presence for a local home improvement contractor, Tedesco Remodeling of Hamilton, Ohio.

I developed the site using an open source content management system. I wrote all copy for the site from scratch. I also coordinated the inclusion of all of the photography for the site, and I took many of the pictures.

The web site is at www.tedesco-remodeling.com

The web site has already generated leads for Tedesco Remodeling. The owner had this to say:

The site is well written and cohesive to prospective clients. The overall response has been very positive. To date I have had three queries for work/estimates. The latest came from a commercial contracting company out of Columbus, Ohio. They are working with the City of Hamilton and are requesting some interior painting. To anyone considering a web site for their business I would highly recommend Cedar City Solutions Inc. to build the site. Thanks, Don.

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